Alessia Bustillos

Meet Alessia, the Venezuelan-born beauty and lifestyle creator bringing warmth and expertise to the NYC metropolitan scene. With her unique position working in partnerships at wellness brand Arrae, she offers followers an insider's perspective on beauty and wellness, all while infusing her content with the vibrant energy of her Latin American heritage.

Based between New Jersey and New York City, Alessia (@casadealee) creates content that feels like getting beauty advice from your most industry-savvy friend. Her dual role as both creator and partnerships professional gives her content an authentic edge – she understands what makes branded content resonate from both sides of the camera, offering followers thoughtful recommendations that come from a place of genuine industry knowledge.

Professional Edge:

• Current Role: Partnerships at Arrae

• Cultural Lens: Venezuelan-American perspective

• Content Style: Warm, welcoming, bicultural

• Location: NJ/NYC metropolitan area

Content Pillars:

• Beauty tips with a multicultural perspective

• Behind-the-scenes industry insights

• Thoughtful product recommendations

• Wellness and lifestyle content

• Authentic brand partnerships

What makes Alessia uniquely valuable to brands:

• Industry insider with brand-side expertise

• Bicultural perspective on beauty and wellness

• Deep understanding of partnership best practices

• Natural ability to create authentic branded content

• Bridge between Latin American and US beauty markets

Perfect for brands seeking to:

• Partner with industry-savvy creators

• Connect with bicultural audiences

• Create authentic, professional content

• Tap into the NYC/NJ metropolitan market

• Reach conscious beauty consumers ✨

Ideal partnerships include:

• Clean beauty brands

• Wellness products

• Lifestyle essentials

• Multicultural beauty lines

• Contemporary beauty and wellness innovations