tangram is an innovative smart fitness brand specializing in connected jump ropes and other tech-driven fitness tools.
At Tangram, I executed a targeted digital marketing plan aimed at increasing brand visibility among Millennial and tech-savvy consumers. I created and managed content for their social channels, integrating data-driven insights to optimize performance. My collaboration with influencers and micro-creators resulted in a 30% increase in content reach and engagement, solidifying Tangram’s positioning as a forward-thinking brand in the smart tech space. This was my first job out of school in 2015 when Instagram was just starting to be used by smaller brands to generate excitement among micro-communities.
Being based in NYC as a fitness tech gadget, events were kind of a big deal. We were included in wellness conferences (see right, influencers sourced by me) and fancy pop-up shops (see below for a very 2015 picture of me!). As much as I had to jump rope in these events, I could never break a streak of over 100 jumps lol.
